When we learn from our experiences.
A social media presence has been unsuccessful in every sense of the word. It did, however, open my eyes to a very fundamental concept that we are indirectly and intentionally made to forget. In a given context, whose customer are we? In a networking context, we are suppliers trying to sell to potential customers. We force ourselves to focus on this concept but forget about another. We are in a company’s territory. This company is the one that set up the social network in question. It is the one that dictates the rules on its territory and it has the power to change them at any time.
This is how we ask ourselves, whose customer are we? The social network’s customer, of course. This is how we change our perception and as a customer, we ask ourselves what we want from this provider. In my case, it made me realize that I didn’t need that provider. In fact, the service I was getting, even if it was paid for, made me realize that a sales tunnel was there to make me consume the service. Did I need it? No.
To be continued…
I’m Danny (aka CoachDanny). I have a passion: humans. Come with me and take this minute every day to explore what’s going on today and why is it trending. Click here to get your daily thought right on time for breakfast.
Translation by Abbie Sims: https://www.linkedin.com/in/acsims/
Last Updated on June 14, 2021 by Coach Danny