When you have to reco­gnise the effort

Kudos to Bell Cana­da for that great phi­lan­thro­pic mar­ke­ting move. Let’s think about it. Well, you alrea­dy know, this tag and espe­cial­ly this cam­pai­gn sup­ports the men­tal ill­ness that we have alrea­dy tal­ked about on this blog. But how is it going this year? I haven’t done any research for pre­vious years, but this year, Bell has confir­med that they will donate $0.05 for each use of the hash­tag on dif­ferent social networks.

Obvious­ly, I won’t be kee­ping the books to see if they’re mee­ting that com­mit­ment, but you would think it would make a lot of money. The thing that real­ly struck me, and the rea­son I’m tal­king about this tag, is that it cau­sed a tidal wave on Twit­ter. Rare­ly – and I can tell you that I don’t remem­ber, unfor­tu­na­te­ly, I have to take my own word for it :o) – during the past year, I don’t remem­ber a tag of this nature having so much importance.

Now, beyond the dona­tions made to the cause, I would like to see the accounts of all this, i.e., how much such a cam­pai­gn real­ly costs and how much it brings in. What are the pros and cons? Maybe this act of trans­pa­ren­cy, if there is a posi­tive result, would encou­rage others to do the same, who knows?

-Dan­ny

I’m Dan­ny (aka Coa­ch­Dan­ny). I have a pas­sion: humans. Come with me and take this minute eve­ry day to explore what’s going on today and why is it tren­ding. Click here to get your dai­ly thought right on time for break­fast.

Sources: https://solomotivation.com

Trans­la­tion by Abbie Sims: https://www.linkedin.com/in/acsims/

Last Upda­ted on Janua­ry 30, 2020 by Coach Dan­ny