When nos­tal­gia takes hold

Today, Spo­ti­fy relea­sed its ulti­mate nos­tal­gia algo­rithm. Shall we have a look at what this is about? Today, the Swe­dish com­pa­ny sent each user a per­so­na­li­sed list of their most-played songs. What an idea. Real­ly, what an idea. This func­tio­na­li­ty is simple, but incre­di­bly effective.

First of all, the idea stems from an emo­tion, because without that, it would sim­ply not work. Second­ly, know­ledge of the tech­no­lo­gy requi­red to make this rea­li­ty exist. Sub­se­quent­ly, a mar­ke­ting logic that allows for both the expec­ta­tion and the satis­fac­tion of this expec­ta­tion. What could be bet­ter than an annual release with some fes­tive spi­rit to ride the wave of the end-of-year celebrations?

Final­ly, the secret ingre­dient, a touch of nos­tal­gia, the sweet melan­cho­ly that rocks us to the sound of our favou­rite songs. But the ques­tion is, do all the artists in the world enjoy this sweet moment? Is it a gift from the Swe­dish com­pa­ny, or is it a gift on behalf of all the artists in the world? Accor­ding to seve­ral local artists, they would pre­fer that the gift be a lit­tle less generous.

-Dan­ny

I’m Dan­ny (aka Coa­ch­Dan­ny). I have a pas­sion: humans. Come with me and take this minute eve­ry day to explore what’s going on today and why is it tren­ding. Click here to get your dai­ly thought right on time for break­fast.

Sources: https://solomotivation.com   

Trans­la­tion by Abbie Sims: https://www.linkedin.com/in/acsims/

Last Upda­ted on Decem­ber 9, 2019 by Coach Dan­ny