When nostalgia takes hold
Today, Spotify released its ultimate nostalgia algorithm. Shall we have a look at what this is about? Today, the Swedish company sent each user a personalised list of their most-played songs. What an idea. Really, what an idea. This functionality is simple, but incredibly effective.
First of all, the idea stems from an emotion, because without that, it would simply not work. Secondly, knowledge of the technology required to make this reality exist. Subsequently, a marketing logic that allows for both the expectation and the satisfaction of this expectation. What could be better than an annual release with some festive spirit to ride the wave of the end-of-year celebrations?
Finally, the secret ingredient, a touch of nostalgia, the sweet melancholy that rocks us to the sound of our favourite songs. But the question is, do all the artists in the world enjoy this sweet moment? Is it a gift from the Swedish company, or is it a gift on behalf of all the artists in the world? According to several local artists, they would prefer that the gift be a little less generous.
I’m Danny (aka CoachDanny). I have a passion: humans. Come with me and take this minute every day to explore what’s going on today and why is it trending. Click here to get your daily thought right on time for breakfast.
Translation by Abbie Sims: https://www.linkedin.com/in/acsims/
Last Updated on December 9, 2019 by Coach Danny